When starting a new project, I meet with you to understand your market, assess your target audience and your objectives, and set the tone of the core message you want to deliver. Together, we put all the cards on the table in order to see the bigger picture while noting all the little details.
AUDIENCE - MARKET - CORE MESSAGE - TONE
2. Strategic approach
Based on our first meeting and our research, I put together a strategy proposal concerning the channels of communication, the deadlines and the course of action. I always approach this step with an experienced global and multicultural vision, a strong awareness of the latest trends and a deep knowledge of what works and doesn't work according to your audience.
CHANNELS - DEADLINES - PLANNING
3. Creative solution
This is obviously the best part for me. I will open my chakras and come up with something crazy and inspired. During this phase, what is most important to me is the efficiency and coherence of the message in regards to your objectives. This is when we review together ideas and sketches, which tools to consider for the project, and address budget considerations.
IDEAS & SKETCHES - DISCUSSIONS & MODS - TOOLS - BUDGET
4. Development & production
The entire plan is ready and set. We know where we're going and how we're getting there. We are now ready to launch the production process.